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Time to Rebrand?

To rebrand, or not to rebrand… that is the question!  Why it might make sense to rebrand your Volume Photography business. Okay, you are considering becoming a “volume” photographer, but you are concerned about the impression that might make on your past and current clientele. After all, you have worked, maybe for years, to develop […]

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Should You Become a VIP – Pt 3

Part 3.  Why you should become a V.I.P.  (Volume Imaging Professional)   Here is the final installment of this article which continues to make a very compelling case for adding Volume Photography promotions to your business marketing mix. Your studio is mobile. You can take it to your client’s location to improve convenience to them and […]

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Becoming a V.I.P. – Part 2

Part 2.  Why you should become a V.I.P.  (Volume Imaging Professional)   So why should you diversify your current photography business with high volume promotions?  Or. if you’re just starting in the photography business, why should you incorporate a healthy mix of volume promotions with more traditional photography programs? First, Control your destiny! The first reason […]

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Should you become a V.I.P?

Why you should become a V.I.P.  (Volume Imaging Professional) –  Part 1: We all know that the Wedding and Studio portrait business is much more challenging than it was even ten years ago.  Many established studios have seen declining revenues and an unprecedented increase in local competition.  While some Studios with a proactive marketing program […]

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Year-Round-Photography – Sample

It’s autumn. There’s definitely a nip in the air and before you know it Halloween will be here.  For volume photographers, the Fall and Spring seasons are the biggest of the year, and you have to make the money while demand is high. The BIG MONEY promotions you could be shooting this month include School […]

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The ABC’s of School Photography – Just the basics!

      There’s never been a more opportune time for Independent Photographers to enter the School photography market. Schools in your area may be receptive to fresh, new alternatives to the traditional business model used by the photography companies who currently serve your local schools.  Industry surveys and feedback from Focus Groups indicate that […]

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